January 24, 2021. Today, there are many fashion industries that are moving so rapidly, starting from fashion for daily use even those that are only for one particular moment. However, many of those who produce still use conventional concepts, in the sense that conventional fashion production requires a lot of resources and each production can produce waste that is harmful to the environment around the production site. Quoted from the United Nations European Economic Commission, the fashion industry in the world contributes at least 20% of waste and 10% of carbon dioxide emissions. Therefore, this is the time to switch to using eco-fashion. However, in the last decade, eco fashion trends are still fluctuating or up and down.

With this trend based on Eco Fashion, clothes will have an advantage. The advantages include: (1) The use of materials without pesticides will reduce damage to the environment; (2) The use of textiles and plastics that have been recycled in some clothes; (3) With durable and high-quality materials, eco-fashion products will be able to reduce the need for people to buy new clothes.

One of the tenants at Sigerhub in batch 2 who is a business activist at Eco Fashion, is Kahut_sigerbori by carrying out the concept of natural materials for pattern printing in their products and creating a solid product that is environmentally friendly. These products can be used daily and in the long term. Although it is still difficult to predict the eco-fashion trend in the future, this trend will always go hand in hand with digital media and the increasing awareness of people in buying eco-fashion clothes.