Marketing strategy by spreading the aroma?
- By, Admin
- 23 Feb, 2022
When
we visit a shopping center, we are sometimes enticed by the aroma that is
emitted from a store, not only the aroma of the products they sell, but also
the distinctive aroma of the room that they choose as a room deodorizer,
attracting not only a few but also many visitors who are then attracted to
visit the store and even becoming a factor. determinants of visitors to buy the
products they sell.
Actually,
you may not realize it, but dispersing goods aromas or selecting a standard
room deodorizer for a store is a sort of marketing technique to entice clients
to visit. 'Scent Marketing' is the name of this method.
Scent
marketing, also known as sensory branding, is a strategy that is frequently
used to grab consumers' attention, with the goal of activating the five senses
of smell to elicit curiosity in potential customers. Establishing sensory
branding is the same as building a brand image in the minds of consumers,
according to Sindonwes.com. Humans have the ability to respond to stimuli in
the form of images, scents, textures, and sounds, all of which are summed up in
the five senses.
Some
of the advantages of scenting in your business include providing a pleasant
environment for visitors, increasing brand awareness, and triggering consumer
loyalty.
The
aroma of coffee that we generally sense at Starbucks, the aroma of bread
flowing from Roti Boy's kitchen, Roti O', and also Breadtalk, which is ready to
disseminate the wonderful aroma of freshly made bread, are all instances of
businesses that use scenting, according to Marketing.co. Several airlines, like
Singapore Airlines and British Airways, use this marketing strategy, as do
Marriott hotels, which require all of their properties throughout the world to
use one of the five Marriott distinctive smells.
