Erigo as a local brand appeared to bring casual fashion to represent Indonesia at New York Fashion Week (NYFW) September 2021. This event is a forum for brands engaged in fashion to introduce their respective collections from all over the world.

In June 2013, this brand was created by a man who confessed his interest in the business world since high school, Muhammad Sadad. At the age of corn, Erigo experienced ups and downs. Intending to be able to bring profit, the throwing of money spent did not produce results.

In the beginning, this brand's brought the concept of batik and ikat. However, the lack of interest made this man change the concept to casual and start the launch through his online webstore .

"We had a loss, so it was like an exhibition in Malaysia, the operational cost was up to 25 million, the turnover was only 5 million. Then, the exhibition in Surabaya, Makassar, was really a loss. So why did I resign from college because at that time my debts had piled up. I have to finish this," Sadad said as quoted from KoinWorks.

This Fashion Week is the first event for Erigo to launch a collection in the form of the Capsul Collection. Erigo brings 16 looks consisting of eternal colors and youthful at heart. In 2022, the brand who first to go to NYFW will launch its first 60 collections runaway with the theme of ‘fashion meets function’. This collection is presented with elements of a neonic palette such as orange tiger, black beauty, lemon chrome, teal blue, raspberry, and lime green.

Erigo's collaboration with the largest e-commerce in Indonesia, namely Shopee, is one of the steps to develop its business. Erigo received good support from his relatives and the environment that brought him to this international event.

Seeing Erigo's long journey from small to large developments, proves that a local brand that has quality and can create momentum is able to develop and compete in the international arena.