Most of the business actors rely on Instagram as a medium to promote products, make announcements, find consumers, and even place to interact with consumers.We all know that Instagram is a platform for sharing both photos and videos that are shared socially, Instagram is always experiencing developments in its features which aim to pamper its users and increase user interest.

But a surprising statement came from the Head of Instagram Adam Mosseri revealing that Instagram's focus will be more on video features in 2022.

“Priority 2022 will be an important year for Instagram. Because the world is changing so fast. In addition to our industry-leading safety and wellbeing efforts, we focus on four main priorities one of which is video, we are not just an app that will share photos only and will consolidate all video formats regarding reels and continue and develop the product,” Moserri said on Twitter.

Actually, video is not a new thing on Instagram, users can post videos on stories feed, reels and also IG TV. However, this focus has actually been taken seriously by Instagram, as seen from the reels feature toolbar which is placed on the middle main toolbar on Instagram instead of the post toolbar.

With direct notification from the Head of Instagram Adam Mosseri, business people who rely on Instagram as a sales medium are expected to take advantage of sales through the video feature, following Instagram's focus to increase insight through video content which is then expected to increase customer interest in buying your business products.

So how are you ready?